AMERICANA
Sep 3-7, 2025 (for riders starting Aug 31 ) * Fairground Friedrichshafen (Lake Constance)
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Sep 3-7, 2025 (for riders starting Aug 31 ) * Fairground Friedrichshafen (Lake Constance) ***
Let’s get in the mood …
That was AMERICANA 2023 in Friedrichshafen!
More than 400 horses, 600 cattle, almost 1,000 entries and 288 exhibiting companies on more than 62,000 square meters of space – that was AMERICANA 2023, which was held for the first time at Messe Friedrichshafen and received an overwhelming response from a total of 47,200 visitors. "The great success of the AMERICANA premiere in Friedrichshafen from the very first day of the show has carried us away and excited us," said Klaus Wellmann, Managing Director of Messe Friedrichshafen. "With this XXL transformation into a Wild West world, the Western Way of Life has found its new home on Lake Constance."
Exhibitors and participants convinced
In fact, the new location was very well received right from the start. Plenty of space, bright, airy exhibition halls and always friendly and helpful trade show staff created a relaxed atmosphere and good mood, to which the wonderful late summer weather added its share. Visitors were happy to use the outdoor area with the beautifully decorated trade fair alpine hut or the atrium with the water area for a break from shopping or visiting the more than 480 different demonstrations and lectures. The fact that western riding is fascinating was proven by the excellently attended performances at four riding rings. Parallel to the trade fair and the supporting program, there was always an opportunity to follow the sporting events in the large arena of Zeppelin Cat Hall A1 during the day.
Fourth sporting pillar Ranch Horse well accepted
Horses and riders from 17 nations competed in 50 classes for around EUR 260,000 in prize money and the coveted titles as well as numerous non-cash prizes. As usual, the cutting, reining and cowhorse classes were very well represented. The growing number of participants in the Youth classes was very pleasing: in the Youth Cutting, sponsored by European Champion Ute Holm, eight youngsters competed, and nine were entered for the Youth Reining. The Allaround area with Superhorse and Ranch Horse classes, which this time had been extended by the Ranch Rail, met with the greatest enthusiasm. 46 participants had registered for the Ranch Riding Open, 29 for the Working Ranch Trail and 25 in the Superhorse. Here one saw also many 'new' faces, i.e. participants, who were already known as highly successful in other disciplines, for example Doug Allen and Francesca Sternberg from Great Britain. Cutting trainer Uwe Röschmann commented: "With the expansion of the Ranch Horse classes, AMERICANA is doing something enormously good for our entire sport. This discipline brings out the horsemanship of the rider and all the versatility of our American Quarter Horses in their natural movements."
AMERICANA Exhibitors
We are in!
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We are in! *
AMERICANA Newsflash - stay always up-to-date!
We are so grateful to have the best team you can imagine. Grown over years, tons of experience, a big heart for horses and just real team players. Without you folks, the AMERICANA would just not be possible:
Thank you *Team A* - you just rock!
What is new?
First and foremost: Our new location! You betcha that is was not an easy choice. And we took all of your feedback into account:
A venue that also works in “not so good” weather (you never know), great riding arenas, and a good atmosphere
Good conditions to show during the day but also this special AMERICANA feeling for our evening events and evening shows
Plenty of space to warm up your horses for reining, cutting, cow hoses, ranch and all-around classes (also in parallel with the show acts)
Good accommodation in our camper area (with electricity and water, toilets and showers)
… and finally a place to party and celebrate again.
All of this is only possible with a great fair partner, experienced on the one hand but also open “for the needs of us cowboys” on the other hand. And this exactly what we have found with the “Messe Friedrichshafen” and its team for AMERICANA.
Will everything be perfect right from the start? Of course not! But we have a joint team that has already shown the openness and willingness to tackle every issue and learn. And that is the most important asset to have. We are really looing forward for a long-term collaboration.
What do we want to keep?
A great fair offering a great variety of products and services for riders, horse owners, horse lovers and fans of the “cowboy heritage & culture”
Top-class sport with a unique combination of reining, cutting, cow horse, ranch horse & all-around classes
A fair ground offering enough space and the right atmosphere
Informative and entertaining sessions and demonstrations in our AMERICANA forum and demonstration areas
Great Evening events on Wednesday and Thursday Evening: A bit of Western sport combined with cool entertainment - just the perfect match to get started
Top notch evening shows on Friday and Saturday night: The finals in the NRHA Bronze Trophy Reining, AMERICANA Ranch Riding, European Cutting Championship Open, ERCHA Snaffle Bit Classic Cow Horse presenting the best-of-the-best riders and their horses. Plus: fascinating performances and evening entertainment
… and a team that just would like to make your visit an unforgettable and unique experience!
Do you want to find out more? Just click your button!
Thanks to our Sponsors & Partners - YOU make this work!
AMERICANA Sponsors 2023
AMERICANA Paterners 2023
Western Apparel Partner
Official
Radio Station
Ranch Equipment Partner
AMERICANA Evening Show Top Acts
Are you interested to collaborate for AMERICANA 2025 ?
AMERICANA is THE platform to present your products & services, exactly in your
market segment so that we can jointly further grow our fantastic sport and industry.